Domain Name and Web Host:
When launching a website, selecting a quality domain name and web host is an important part of your success. For this reason, it is very important to take some time to educate yourself.
What is Domain Name ?
A domain name is used to locate a particular website on the Internet. It is part of the Uniform Resource Locator (URL) and instructs the browser.
When a web address (http://www.idearmy.com) is typed into the browser, the web server will look for a page called index. This page may have different extensions, such as .htm, .html, or .shtml and will be displayed when the URL is called.
Additional pages within the site are called by including the URL followed by a forward slash and the page name. http://www.domain.com/page.htm
Selecting a Quality Domain Name:
Selecting a quality domain name is of the utmost of importance. Not only will it tell your potential customers about your business, but it will also play a role in branding.
A good domain name is one that will be immediately remembered by your visitors, as it connects with something they’re interested in.
A great domain name is one that can be guessed by a potential visitor looking for something in particular. For example, if someone is looking for information on dog grooming, they might type in: http://www.doggrooming.com. A great domain name will enable a potential visitor to guess the web address and will contain your most relevant keyword phrase.
Here are some basic guidelines to assist you in selecting a great domain name:
1) Select a domain name that contains your most relevant keyword phrase.
2) Your domain name should be easily remembered.
3) Avoid using abbreviations or anything that will be difficult to remember.
4) Keep your domain name as short as possible.
5) Select a quality domain name that will grow with your business.
Although there are many new domain extensions available, dot.com is still the best choice.
There are many companies online that will enable you to register a domain name. Although Network Solutions is the original domain name registrant, there are now many less expensive options available. You may want to do some research to find a registrant that meets your needs. Namecheap is a good place to start.
If you’re just starting out, you may want to select a hosting company prior to registering your domain name. Many hosting companies will register the name for you when you set up your hosting account.
What Is Web Hosting ?
A Web Host is a company that provides you with server space for your website. This includes all of your web pages, graphics, scripts, and files.
When your web address is typed into a browser, your web host is being contacted to locate and display the requested page.
Free Vs Professional Web Hosts :
All Web Hosts are not created equally. There are a number of free hosting services available on the Internet. However, if you’re designing a website for business purposes, you should NEVER host your website with a free host.
In order to establish credibility, you must be willing to invest in your own domain name and professional web hosting. Websites hosted on free servers are not taken seriously and will suffer a serious loss of business.
Your visitors may feel that if you don’t have your own domain, you may not be a credible company. They’ll simply take their business elsewhere.
Not only is professional credibility a great reason not to host with a free service, but many Search Engines won’t even index a site hosted on a free server.
If you’re serious about your business and you have a sincere desire to succeed, having your own domain name and professional hosting is a must.
Selecting a Quality Web Host:
When selecting a professional web host, your first consideration should be the company. Check out their background. Talk with some of their customers and ask them if they’ve been satisfied with their service.
Do some research:
• How many customers do they serve?
• What is their uptime percentage?
• Do they require you to make payments in advance?
• Do they charge set up fees?
• How is their customer support? Test them.
• Do they offer fast connections?
• How much daily transfer do they allow?
• Will you be charged additional fees if you exceed your daily transfer?
• Do they offer shopping cart software to process your orders?
• Do they offer secure servers?
• Will you be provided with your own CGI-bin?
• Can you upgrade free of charge?
Web hosting prices vary greatly. When selecting a host, make sure you’re getting exactly what you’re paying for. Keep in mind, a lower monthly rate will not benefit you if your site
is down a lot, slow, or customer service is poor.
Selecting a professional web host is a very important decision. Make sure you do your homework and ensure the host you select offers exactly what you need. Hostgator provides everything you’ll need at a great price.
Web Host Features:
Here are some basic features you should look for when selecting a web host:
1) 24/7 reliable tech support
2) Your own domain name (www.yourname.com)
3) At least 10GB of monthly transfer (traffic)
4) A minimum of 50MB of server space
5) Unlimited true POP email accounts – [email protected]
6) Unlimited email aliases
7) Email forwarding
8) Unlimited autoresponders
9) Your own unrestricted CGI-Bin
10) Access to SSL Encryption for secure transactions
11) MySQL Database
14) htaccess password protection
15) Server Side Includes (SSI) support
16) Design (and upload to) your site using HTML editing software
17) Unlimited free access to your server via FTP/Telnet
18) Easy access to your log files
19) Statistics on visits to your site.
Some additional features you may want are:
• Web control panel
• Custom error pages
• Ability to run Cron events
• Mailing list/newsletter support
• URL redirect
• Shopping cart
• Referral program
When selecting a domain name and web host, take your time and do some research before making a decision. It will be well worth your time and effort in the long run.