Vodafone Idea inks deal with Firework to bring short video stories

  Created By Divya Kumar


Vodafone Idea (Vi) has inked a pact with story publishing platform Firework , which will give access to the telco’s subscribers to content in form of short video stories. This partnership comes at a time when telcos are trying out different services to engage their customers and prevent them from porting out.

A first for an Indian telco, the partnership allows “Vi to leverage Firework’s content repository from global content studios and also get access to unique occupational generated content (OGC) creators who are expert storytellers across a wide genre of subjects,” said the telco in a statement on Tuesday.
Silicon Valley based Firework is the world’s largest short video stories platform. Its 30 second video format, drives content from some of the largest creators and studios from across the world.

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